What Does Your Social Media Activity Say About You?

One of my friends on Facebook recently shared this article published by Inc.com, “Mark Cuban: The Big Mistake You Don’t Know You’re Making on Social Media.”  Although it was created nearly a year ago, the message is timeless.  Social media, for better or worse, has given its users a voice and the freedom to decide how to use the platforms.  Mark Cuban warns, “In the future, these digital profiles will provide more information on a person’s proclivities than just about any other current source of Big Data aggregation available.  So you’d better start thinking how to clean up your posts.”  What does your social brand say about you? If everything you posted or endorsed on the web was aggregated and used to create your profile, what would it look like?

Whether you’re are a Facebook OG, one of Twitters first tweeters, one of Instagrams first gramers or new to the social media game, every time you log in you are afforded the power to  influence the social stratosphere and build your personal brand. Every photo, video, meme, article, political figure, person, brand, organization etc. you endorse (follow, friend, post, like, tweet, retweet, favorite, share, gram, regram etc.) defines you.  As Cuban points out this data can be aggregated, ran through algorithms and used to create a digital footprint.  This information can be used by businesses, employers, and anyone in search of psychological profiles.  We don’t know who’s silently judging, analyzing and making decisions about our content without our knowledge.

So what can we do?  We can dump social media all together (not practical), invest in privacy apps (like the ones Mark has created), or exercise more discretion and social awareness on the internet.  Discretion seems like the most practical and inexpensive option.

I hope my aggregated social print looks something like this:

Before hitting, send, post, like, tweet, retweet, share, ask yourself: do I want to add this to my profile?


Photo Credits: German Shepherd Training , Brownsville Parks and Recreation, Nahcotta, GoDucks.com, The Shoe Game, Watson CPA Group, Bass Fishing Logo, imgkid, Costume Designers Guild, Living a Life Less Toxic, Love This Pic

New Year & a New Venture

Since I left my recruiting career in Portland, Oregon to move to Olympia, Washington I was in need of a new position.  I decided now is the right time to use all that I have learned over the years and leverage my entrepreneurial spirit to create my own opportunity (a lifelong goal of mine).  After brainstorming with Lindsy’s mother, Joni, and her step-father, Jerry, we decided to combine our talents and launch a wood furniture and decor business.  Joni has over 15 years of experience in painting, Jerry has over 20 years of experience in wood working and I have over 10 years of combined experience in business/marketing/sales/wood working.

Since do it yourself (DIY) is so popular I decided on the name Done For You (DFY) Design.  I created a logo that includes both our name and the red barn where we work (our shop).


My personal blog is on wordpress so since I am already familiar with it I decided to build our site using wordpress.org.  Check it out here.

We wanted to be as environmentally conscious as possible so we included refurbishing and repurposing in our offerings.  Places like Ikea, Target, Fred Myer etc. offer nice furniture and décor but most of it is not made with real wood.  Therefore, we offer hand crafted, locally made, high quality, solid wood furniture and décor at an affordable price. Our major differentiator from local furniture suppliers is that we offer unique custom solutions.  For convenience, our products can be purchased either in person or online.  We can ship smaller items anywhere in the US.

DFY Design LLC combines many things I’m passionate about: business, marketing, designing, creating, and craftsmanship.  I hope this proves to be a fruitful venture because it is something I really enjoy.  Thanks to everyone who has supported me along the way.  If you are ever in the market for hand crafted wood furniture/décor or are looking to network I would love to hear from you.


One of the most important things I have learned in my career is networking is king.  The level of success you reach will likely be determined by your network.  As a technical recruiter my livelihood is 100% dependent on my ability to establish and maintain relationships.   This concept is critical in my field but it can/should be applied by all, both professionally and personally.

If we are looking for a job, someone to hire, a specialist in any field, or a companion we often turn to our network first.  How many of you have found a job, were afforded a rare opportunity or were introduced to your significant other because of someone you know?  This means we should treat every neighbor, teacher, student, barista, waitress, stranger etc. as a future potential customer, employer and/or friend.  Who knows if/when your paths will cross again either directly or indirectly.  This is especially important in a small city where six degrees of separation suddenly becomes two to three.  I can’t tell you how many times I have seen a hiring manager reject a potential candidate because of a negative reputation or how many times I have elected not to work with a candidate/client because of the way he conducted himself.

A few great examples of the power of relationships include Microsoft creator Bill Gates, Nike founder Phil Knight and the University of Oregon’s head football coach Chip Kelly.  Bill Gates’ relationship with his computer club members in middle-school eventually led to him having access to the University of Washington computers where he became one of the few advanced programmers in the world.  This rare opportunity laid the foundation for Microsoft.

Phil Knight forged a relationship with Mr. Onitsuka in Japan which secured Tiger brand shoe distribution rights for the western United States.  Additionally, Phil’s relationship with Bill Bowerman (University of Oregon track coach) led to his endorsement of the shoes, the development of Blue Ribbon Sports which eventually became Nike and the rest is history.

After leading the Oregon football team to a national championship appearance and subsequent Rose Bowl victory, Chip Kelly was offered a lucrative opportunity to become the head coach of the NFL’s Tampa Bay Buccaneers.  His departure could have been a devastating blow to a program who had reached unprecedented success under his leadersihp but in the end he elected to decline the offer and remain at Oregon.  His reason for staying, the relationships he built with the student-athletes, the coaches and the other staff.

Will all of us build billion dollar relationships that lead to successful empires like Microsoft/Nike or reach an elite level of coaching?  Probably not, but we should approach each and every one as if it will.  Your network is king.

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